student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "tips"

Switching Gears

So, I just changed my major. Changing your major in college can seem like a big scary thing. Thoughts questioning your commitment, stability, and future will undoubtedly keep you up at night. You might be behind in classes and some…

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Typography Rules of Editorial Design

Typography Rules of Editorial Design

Using typography properly can take your designs from amateur to professional. Typography is a huge skill set that graphic designers spend years studying, so knowing how to use type to enhance your design will bring you one step closer to…

Quality Collaboration

Quality Collaboration

Katelyn Bartels and Megan Spencer are new to the Creative Ink team this semester. Katelyn was given the role of the Account Executive and Megan the Creative Executive. Over the last few months, they have learned what it means to…

7 Tips for Working with a Partner in Design

7 Tips for Working with a Partner in Design

  Creating the perfect team takes dedication, organization, communication, and mutual understanding. Everyone makes mistakes, but you must learn from both your own mistakes and others so that you can become a better partner. To create a long-lasting partnership here…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…

Stop Dreaming & Start Doing

Stop Dreaming & Start Doing

Just about everyone has a great idea for a small business or money-making hobby. However, instead of going for it, they just dream about it. There are several reasons for this. Some people fear failure, others don’t want people to…

Organization for a Designer

Organization for a Designer

Many people overlook the importance of organization, but without it, there can be complete chaos. For designers, organization should be a way of life. Some of the benefits of being organized include reducing stress, increased productivity, keeps you focused, saves…