student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "research"

Our Creative Process

Our Creative Process

Brynn If I am designing for a client I almost always do research into the client or business before we ever meet to discuss the project or do the intake interview. I love doing this because it gives me a…

Switching Gears

So, I just changed my major. Changing your major in college can seem like a big scary thing. Thoughts questioning your commitment, stability, and future will undoubtedly keep you up at night. You might be behind in classes and some…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…

Business to Business Marketing

Business to Business Marketing

Marketing is a broad topic. While it is a means of communications for almost everyone, people often assume that the only purpose of marketing is to allow businesses to communicate with consumers. In reality, marketing can be used to communicate…