student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "graphic design"

How to Work With a Client 101

How to Work With a Client 101

How to Work With a Client 101   After designing for only yourself for so long, working with clients can take some time to get used to. Learning to have good customer service by keeping in close contact, meeting deadlines,…

Graphic Design Trends of 2018

Graphic Design Trends of 2018

As a student-run marketing firm we strive to provide our clients with professional-level materials that go above and beyond their expectations. Before beginning the design process on any project, thorough research in assessing the clients’ industry market and competitors is…

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Typography Rules of Editorial Design

Typography Rules of Editorial Design

Using typography properly can take your designs from amateur to professional. Typography is a huge skill set that graphic designers spend years studying, so knowing how to use type to enhance your design will bring you one step closer to…

Organization for a Designer

Organization for a Designer

Many people overlook the importance of organization, but without it, there can be complete chaos. For designers, organization should be a way of life. Some of the benefits of being organized include reducing stress, increased productivity, keeps you focused, saves…

Women That Design

Women That Design

The branding for your favorite burger joint, Shake Shack? A woman led that team. The brilliant design and architecture for the New Contemporary Museum of New York? A woman did that. Chances are we have come across a striking composition,…

Millennial Pink

Millennial Pink

“Millennial Pink,” is the name given to the shade of pink which has risen in popularity dramatically in the past several years. As early as 2013, the color popped up in fashion and took inspiration from rosé wine. In March…

The Gif of Marketing

The Gif of Marketing

Think about when you scroll through a website or on Facebook. What grabs your eye? Most likely, that answer is things that move. Whether it’s a gif or a video, you will at least give it a second more of…

The Creative Process

The Creative Process

Account Executive: For the first 20 years of my life, I created without any thought or idea that there was a process behind what I was doing—one that could be tailored and ritualized to me, a process that could have…