student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "color"

Graphic Design Trends of 2018

Graphic Design Trends of 2018

As a student-run marketing firm we strive to provide our clients with professional-level materials that go above and beyond their expectations. Before beginning the design process on any project, thorough research in assessing the clients’ industry market and competitors is…

The Concept of Color in Graphic Design

The Concept of Color in Graphic Design

  Understanding color and its different meanings is essential when establishing a company’s brand. Color has the power to psychologically and physiologically impact the moods of consumers and their purchasing decisions. With an understanding of color meanings in business, you…

Logos: Psychology & Understanding

Logos: Psychology & Understanding

Logos are used to identify the person or business it represents. The meaning of the logo comes from the quality of the person or business it symbolizes. It is more important that the message in a logo gets across than…