student-run marketing firm at Stephens College, Columbia, MO

Archive for April, 2017

How to Plan an Event Like a Pro

How to Plan an Event Like a Pro

This semester I was put on an exciting project with a client who owns a local business. My Creative and I are currently helping a client plan a grand opening that is set to happen in a few weeks. Even…

Landing Your Dream Internship

If you’re anything like me, you have been contemplating an internship since the second you set foot on Stephens campus. An internship is a valuable tool that allows you to make connections and gain real life experience that you may…

Professional Dress

Professional Dress

As we make the transition from college life to the working world, it is important that we be mindful of our clothing choices and what they say about us. Our personal style reflects our brand, how we want to be…

The Concept of Color in Graphic Design

The Concept of Color in Graphic Design

  Understanding color and its different meanings is essential when establishing a company‚Äôs brand. Color has the power to psychologically and physiologically impact the moods of consumers and their purchasing decisions. With an understanding of color meanings in business, you…

Making Your Daydream a Reality

Making Your Daydream a Reality

As college students getting ready to enter the real world, it’s tempting to abandon our ambitious career goals and grab the safest job as soon as we graduate. While we all have to pay our dues and getting that first…