student-run marketing firm at Stephens College, Columbia, MO

Archive for March, 2017

How Social Power Influences Consumption

How Social Power Influences Consumption

Social power can be defined as the influence a person or a group has on the behavior and actions of others. This has been a trending topic of discussion in the marketing community and has been important in the study…

How to Email Like a Pro

How to Email Like a Pro

So much of the work we do today happens over email. With that in mind, it is important to perfect your email etiquette for professional success. When done right, email can be your best friend and make your life so…

Things Graphic Designers Say & Do

Things Graphic Designers Say & Do

Graphic designers go about and view the world in a different way that many people are not aware of. However, if you have a friend that is a graphic designer, you may have a hint of what that might include….

The Art of Networking and You

The Art of Networking and You

  Networking can be a daunting task. You have to dress professionally (but not so professional that you look like a lawyer defending an A-list celebrity), have your resume and business card in tip-top shape, and be ready for someone…

The Importance of Emotional Intelligence

The Importance of Emotional Intelligence

A critical component to becoming a successful employee is now known as emotional intelligence or EQ. Emotional Intelligence begins with being able to read other people’s signals and body language and react in an appropriate manner.   The concept of EQ…