student-run marketing firm at Stephens College, Columbia, MO

Archive for November, 2016

Website Building for Beginners

Website Building for Beginners

Building effective websites can be tricky and can require research, sketching, and a strategic planning process. We’ve provided a few tips and tricks for you to utilize for an overall efficient website design process for any of your website needs….

An Account’s Worth

An Account’s Worth

In the world of marketing, most of the time, the results created for our clients are visual graphics. The work of an account executive is the role of a communicator, the writer, and is often behind the scenes. However, accounts…

Planning Ahead: Brand Longevity & Growth

Planning Ahead: Brand Longevity & Growth

When studying strategies and concepts that form a brand, designers and marketing professionals must consider the future of a company/organization. The individuals who make the decision to rebrand or begin a new company most often do not plan on having…

How to Manage Your Time Like a #GirlBoss

How to Manage Your Time Like a #GirlBoss

We’ve all been there: overcommitted and overstressed. Our grades start slipping, we get less sleep, our diet becomes less than stellar and our performance in extra curriculars starts to go downhill. It’s a scene college kids are all too familiar…

The Benefits of Event Marketing

The Benefits of Event Marketing

Event marketing is a useful and exciting form of marketing. It is a valuable tool that many businesses do not utilize as well as they could, despite the benefits. Successful planning and carrying out an event can be expensive and…