student-run marketing firm at Stephens College, Columbia, MO

Archive for February, 2016

Finding the Perfect Company Name

Finding the Perfect Company Name

  Creating a business can be a daunting prospect and the right name can be the most challenging. The name is an important aspect to creating a successful and memorable business. The right name can take a company and make…

Building the Perfect Mood Board

Building the Perfect Mood Board

Whether you work in fashion, events, or design, a mood board has probably saved you from failure at least once in your creative career. Some of us lack the magical ability to effectively navigate the dark tunnels of our creative…

Marketing Planning 101

Marketing Planning 101

As a firm, Creative Ink offers a variety of services including branding, campaign creation and market research. The problem many of our clients face is a lack of technical marketing practices to get them started. This is where Creative Ink…

The Power of Hustle

The Power of Hustle

Hustle: To obtain by forceful action of persuasion. Cam Kashani knows hustle. This entrepreneur knows hustle, struggle, success, failure, and everything in between. Cam skyped with the Creative Ink team on Monday to discuss her failures, successes, and what she…

First-Time Inkers’ Perspectives

First-Time Inkers’ Perspectives

  Applying to Creative Ink is like standing over the edge of a towering cliff with your feet mere inches away from taking a great leap into the unknown below. Sure, the metaphorical jagged rocks down below look treacherous and…

Portfolio Design: Why a Website is for You

Portfolio Design: Why a Website is for You

For those in design-based majors or careers having a design portfolio is important. There are many reasons why students should have online portfolios. As a student, having a design portfolio before graduating can be beneficial to increasing the reach of…

A Look Back on How Creative Ink Has Grown

A Look Back on How Creative Ink Has Grown

It has been 8 years since Creative Ink was established to give the students at Stephens College the opportunity to work within an agency environment, completing marketing products for local companies and organizations. Throughout this time, Creative Ink has established…