student-run marketing firm at Stephens College, Columbia, MO

Blog

The Gif of Marketing

The Gif of Marketing

Think about when you scroll through a website or on Facebook. What grabs your eye? Most likely, that answer is things that move. Whether it’s a gif or a video, you will at least give it a second more of…

Creativity in the Workplace

Creativity in the Workplace

Creativity is a discipline, a skill that grows stronger the more you practice or use it. It’s when you’re able to take inspiration and pair it with imagination to create something of value that no one else has before. Creativity…

Intelligence

Intelligence

“Creativity is intelligence having fun,” Albert Einstein. Throughout most of our lives, we go to school and are graded. We take tests after tests determining status, and sometimes scholarships, but does that determine complete intelligence? There are so many different…

Respect

Respect

When we were younger, teachers emphasized “The Golden Rule.” This meant treating others the way we want to be treated. Respect can be defined this way. Being respectful is a virtue I strive to live by every day because every person…

The Power of Sensitivity

The Power of Sensitivity

The world we live in characterizes sensitivity as a flaw or an undesirable trait. We are usually told to “grow tougher skin”, “man up”, or some other phrase that tells us it is better for us not to be present in…

Independence: The Woman Who Walks Alone

Independence: The Woman Who Walks Alone

The ability to be independent is something that not everyone possesses. Most people need help from family, friends, and society to meet their survival needs in the world. In today’s day and age, especially as a college student, it is…

The Important of Company Culture

The Important of Company Culture

The topic of company culture is becoming more relevant in today’s workplace. Before the start of this semester, Brittany and I established a set of goals to guide us during our time as Creative Ink Directors. We quickly agreed that…

The Creative Process

The Creative Process

Account Executive: For the first 20 years of my life, I created without any thought or idea that there was a process behind what I was doing—one that could be tailored and ritualized to me, a process that could have…

Pinterest vs. Design

Pinterest vs. Design

Pinterest. How do we use it to our advantage? The creative and account executives of Creative Ink share their stories about how they use Pinterest to its fullest advantage. Creative Executive: In high school, I wasted countless hours scrolling through…