student-run marketing firm at Stephens College, Columbia, MO

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Typography Rules of Editorial Design

Typography Rules of Editorial Design

Using typography properly can take your designs from amateur to professional. Typography is a huge skill set that graphic designers spend years studying, so knowing how to use type to enhance your design will bring you one step closer to…

Quality Collaboration

Quality Collaboration

Katelyn Bartels and Megan Spencer are new to the Creative Ink team this semester. Katelyn was given the role of the Account Executive and Megan the Creative Executive. Over the last few months, they have learned what it means to…

7 Tips for Working with a Partner in Design

7 Tips for Working with a Partner in Design

  Creating the perfect team takes dedication, organization, communication, and mutual understanding. Everyone makes mistakes, but you must learn from both your own mistakes and others so that you can become a better partner. To create a long-lasting partnership here…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…

Dear Younger Me

Ella Shirk, Creative Executive Dear Ella, You’ve just graduated high school, congrats. You are going to Stephens in the fall and you’re majoring in Strategic Communications: Design with a minor in Theatre. (spoiler alert: you drop that minor before you…

Stop Dreaming & Start Doing

Stop Dreaming & Start Doing

Just about everyone has a great idea for a small business or money-making hobby. However, instead of going for it, they just dream about it. There are several reasons for this. Some people fear failure, others don’t want people to…

Organization for a Designer

Organization for a Designer

Many people overlook the importance of organization, but without it, there can be complete chaos. For designers, organization should be a way of life. Some of the benefits of being organized include reducing stress, increased productivity, keeps you focused, saves…

Women That Design

Women That Design

The branding for your favorite burger joint, Shake Shack? A woman led that team. The brilliant design and architecture for the New Contemporary Museum of New York? A woman did that. Chances are we have come across a striking composition,…

Millennial Pink

Millennial Pink

“Millennial Pink,” is the name given to the shade of pink which has risen in popularity dramatically in the past several years. As early as 2013, the color popped up in fashion and took inspiration from rosé wine. In March…