student-run marketing firm at Stephens College, Columbia, MO

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Stop Dreaming & Start Doing

Stop Dreaming & Start Doing

Just about everyone has a great idea for a small business or money-making hobby. However, instead of going for it, they just dream about it. There are several reasons for this. Some people fear failure, others don’t want people to…

Organization for a Designer

Organization for a Designer

Many people overlook the importance of organization, but without it, there can be complete chaos. For designers, organization should be a way of life. Some of the benefits of being organized include reducing stress, increased productivity, keeps you focused, saves…

Women That Design

Women That Design

The branding for your favorite burger joint, Shake Shack? A woman led that team. The brilliant design and architecture for the New Contemporary Museum of New York? A woman did that. Chances are we have come across a striking composition,…

Millennial Pink

Millennial Pink

“Millennial Pink,” is the name given to the shade of pink which has risen in popularity dramatically in the past several years. As early as 2013, the color popped up in fashion and took inspiration from rosé wine. In March…

The Gif of Marketing

The Gif of Marketing

Think about when you scroll through a website or on Facebook. What grabs your eye? Most likely, that answer is things that move. Whether it’s a gif or a video, you will at least give it a second more of…

Creativity in the Workplace

Creativity in the Workplace

Creativity is a discipline, a skill that grows stronger the more you practice or use it. It’s when you’re able to take inspiration and pair it with imagination to create something of value that no one else has before. Creativity…

Intelligence

Intelligence

“Creativity is intelligence having fun,” Albert Einstein. Throughout most of our lives, we go to school and are graded. We take tests after tests determining status, and sometimes scholarships, but does that determine complete intelligence? There are so many different…

Respect

Respect

When we were younger, teachers emphasized “The Golden Rule.” This meant treating others the way we want to be treated. Respect can be defined this way. Being respectful is a virtue I strive to live by every day because every person…

The Power of Sensitivity

The Power of Sensitivity

The world we live in characterizes sensitivity as a flaw or an undesirable trait. We are usually told to “grow tougher skin”, “man up”, or some other phrase that tells us it is better for us not to be present in…

Independence: The Woman Who Walks Alone

Independence: The Woman Who Walks Alone

The ability to be independent is something that not everyone possesses. Most people need help from family, friends, and society to meet their survival needs in the world. In today’s day and age, especially as a college student, it is…