student-run marketing firm at Stephens College, Columbia, MO

Blog

How to Work With a Client 101

How to Work With a Client 101

How to Work With a Client 101   After designing for only yourself for so long, working with clients can take some time to get used to. Learning to have good customer service by keeping in close contact, meeting deadlines,…

Behind the Scenes of the Logo

Behind the Scenes of the Logo The brand of a company is more than meets the eye. The logo consists of lines, shapes, and colors working together to create a beautiful representation of the brand. The logo can work in…

Brand Rejuvenation

Brand Rejuvenation

Brand images occasionally get worn out. As times change, a brand’s strategies and marketing should change as well. A brand who is stuck using only print media, is definitely behind much of its competitors. Brand images should be one in…

Our Creative Process

Our Creative Process

Brynn If I am designing for a client I almost always do research into the client or business before we ever meet to discuss the project or do the intake interview. I love doing this because it gives me a…

Using Pinterest In Your Creative Process

Every designer has a different opinion when it comes to Pinterest. Some absolutely despise it while others feel it is a vital part of their creation process. However you may feel about it, Pinterest can be a quick and easy…

Graphic Design Trends of 2018

Graphic Design Trends of 2018

As a student-run marketing firm we strive to provide our clients with professional-level materials that go above and beyond their expectations. Before beginning the design process on any project, thorough research in assessing the clients’ industry market and competitors is…

Switching Gears

So, I just changed my major. Changing your major in college can seem like a big scary thing. Thoughts questioning your commitment, stability, and future will undoubtedly keep you up at night. You might be behind in classes and some…

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Transparency is the Norm

Transparency is the Norm

In the world of communications, businesses have become more transparent. A few years ago companies who wanted to stand out from the competition began remarketing themselves to be more transparent, and it was a hit. Consumers enjoyed the treatment and…