student-run marketing firm at Stephens College, Columbia, MO

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How to Plan an Event Like a Pro

How to Plan an Event Like a Pro

This semester I was put on an exciting project with a client who owns a local business. My Creative and I are currently helping a client plan a grand opening that is set to happen in a few weeks. Even…

Landing Your Dream Internship

If you’re anything like me, you have been contemplating an internship since the second you set foot on Stephens campus. An internship is a valuable tool that allows you to make connections and gain real life experience that you may…

Professional Dress

Professional Dress

As we make the transition from college life to the working world, it is important that we be mindful of our clothing choices and what they say about us. Our personal style reflects our brand, how we want to be…

The Concept of Color in Graphic Design

The Concept of Color in Graphic Design

  Understanding color and its different meanings is essential when establishing a company‚Äôs brand. Color has the power to psychologically and physiologically impact the moods of consumers and their purchasing decisions. With an understanding of color meanings in business, you…

Making Your Daydream a Reality

Making Your Daydream a Reality

As college students getting ready to enter the real world, it’s tempting to abandon our ambitious career goals and grab the safest job as soon as we graduate. While we all have to pay our dues and getting that first…

How Social Power Influences Consumption

How Social Power Influences Consumption

Social power can be defined as the influence a person or a group has on the behavior and actions of others. This has been a trending topic of discussion in the marketing community and has been important in the study…

How to Email Like a Pro

How to Email Like a Pro

So much of the work we do today happens over email. With that in mind, it is important to perfect your email etiquette for professional success. When done right, email can be your best friend and make your life so…

Things Graphic Designers Say & Do

Things Graphic Designers Say & Do

Graphic designers go about and view the world in a different way that many people are not aware of. However, if you have a friend that is a graphic designer, you may have a hint of what that might include….

The Art of Networking and You

The Art of Networking and You

  Networking can be a daunting task. You have to dress professionally (but not so professional that you look like a lawyer defending an A-list celebrity), have your resume and business card in tip-top shape, and be ready for someone…