student-run marketing firm at Stephens College, Columbia, MO

Posts by: suheycampos

Using Pinterest In Your Creative Process

Every designer has a different opinion when it comes to Pinterest. Some absolutely despise it while others feel it is a vital part of their creation process. However you may feel about it, Pinterest can be a quick and easy…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…

Belief and Creative Ink

Belief and Creative Ink

Belief in our changing selves and in our right to change. This is Stephens College’s definition of belief, which I completely agree with. If I could add onto this, I would define belief as recognizing all the effort you’ve put…

How to Plan an Event Like a Pro

How to Plan an Event Like a Pro

This semester I was put on an exciting project with a client who owns a local business. My Creative and I are currently helping a client plan a grand opening that is set to happen in a few weeks. Even…

How Social Power Influences Consumption

How Social Power Influences Consumption

Social power can be defined as the influence a person or a group has on the behavior and actions of others. This has been a trending topic of discussion in the marketing community and has been important in the study…

How to Build Online Presence

How to Build Online Presence

  For any company that is trying to master the power of having a good online presence, it can be a bit tricky. Here are five tips to ensure you’re on the right path to building your online presence. Stay…