student-run marketing firm at Stephens College, Columbia, MO

Posts by: Zoe Korklan

The Art of Networking

The Art of Networking

Networking is a dreaded topic, no one wants to talk about networking. We all know we need to network and that it is good to have different contacts, but it can be hard and intimidating. Networking is about finding others…

Logos: Psychology & Understanding

Logos: Psychology & Understanding

Logos are used to identify the person or business it represents. The meaning of the logo comes from the quality of the person or business it symbolizes. It is more important that the message in a logo gets across than…

Finding the Perfect Company Name

Finding the Perfect Company Name

  Creating a business can be a daunting prospect and the right name can be the most challenging. The name is an important aspect to creating a successful and memorable business. The right name can take a company and make…

Portfolio Design: Why a Website is for You

Portfolio Design: Why a Website is for You

For those in design-based majors or careers having a design portfolio is important. There are many reasons why students should have online portfolios. As a student, having a design portfolio before graduating can be beneficial to increasing the reach of…

The Importance of Social Media Marketing

The Importance of Social Media Marketing

Society as a whole is moving onto electronics over paper for everything from news to social interaction. As a marketing professional, beginner, or anywhere in between, it is vital that you examine your understanding and execution of social media marketing…

Branding & Expanding: A Strategic Guide

Branding & Expanding: A Strategic Guide

Our five-step guide for personal branding is sure to set you on the path to finding YOU. Step 1: Define who you are. Your personal brand should represent you, so capturing your essence is vital to the process. This step…