student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "marketing"

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Stop Dreaming & Start Doing

Stop Dreaming & Start Doing

Just about everyone has a great idea for a small business or money-making hobby. However, instead of going for it, they just dream about it. There are several reasons for this. Some people fear failure, others don’t want people to…

The Gif of Marketing

The Gif of Marketing

Think about when you scroll through a website or on Facebook. What grabs your eye? Most likely, that answer is things that move. Whether it’s a gif or a video, you will at least give it a second more of…

Belief and Creative Ink

Belief and Creative Ink

Belief in our changing selves and in our right to change. This is Stephens College’s definition of belief, which I completely agree with. If I could add onto this, I would define belief as recognizing all the effort you’ve put…

How Social Power Influences Consumption

How Social Power Influences Consumption

Social power can be defined as the influence a person or a group has on the behavior and actions of others. This has been a trending topic of discussion in the marketing community and has been important in the study…

The Importance of Emotional Intelligence

The Importance of Emotional Intelligence

A critical component to becoming a successful employee is now known as emotional intelligence or EQ. Emotional Intelligence begins with being able to read other people’s signals and body language and react in an appropriate manner.   The concept of EQ…

The Benefits of Event Marketing

The Benefits of Event Marketing

Event marketing is a useful and exciting form of marketing. It is a valuable tool that many businesses do not utilize as well as they could, despite the benefits. Successful planning and carrying out an event can be expensive and…

Market Like You Meme It

Market Like You Meme It

There are trends in fashion. There are trends in health. There are trends in marketing. And then there are trends on the Internet. These trends are often started with no intention for them to go anywhere. Fortunately, sometimes content catches…

Business to Business Marketing

Business to Business Marketing

Marketing is a broad topic. While it is a means of communications for almost everyone, people often assume that the only purpose of marketing is to allow businesses to communicate with consumers. In reality, marketing can be used to communicate…