student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "design"

How to Work With a Client 101

How to Work With a Client 101

How to Work With a Client 101   After designing for only yourself for so long, working with clients can take some time to get used to. Learning to have good customer service by keeping in close contact, meeting deadlines,…

Behind the Scenes of the Logo

Behind the Scenes of the Logo The brand of a company is more than meets the eye. The logo consists of lines, shapes, and colors working together to create a beautiful representation of the brand. The logo can work in…

Our Creative Process

Our Creative Process

Brynn If I am designing for a client I almost always do research into the client or business before we ever meet to discuss the project or do the intake interview. I love doing this because it gives me a…

Using Pinterest In Your Creative Process

Every designer has a different opinion when it comes to Pinterest. Some absolutely despise it while others feel it is a vital part of their creation process. However you may feel about it, Pinterest can be a quick and easy…

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Things Graphic Designers Say & Do

Things Graphic Designers Say & Do

Graphic designers go about and view the world in a different way that many people are not aware of. However, if you have a friend that is a graphic designer, you may have a hint of what that might include….

Logos: Psychology & Understanding

Logos: Psychology & Understanding

Logos are used to identify the person or business it represents. The meaning of the logo comes from the quality of the person or business it symbolizes. It is more important that the message in a logo gets across than…

Design for the Non-Designer

Design for the Non-Designer

  As an Account Executive, I spend countless hours flexing my organizational muscles, practicing the art of an effective communicator and developing strong, strategic plans. This is where I thrive. However, sometimes it is easy to feel envious of the…

First-Time Inkers’ Perspectives

First-Time Inkers’ Perspectives

  Applying to Creative Ink is like standing over the edge of a towering cliff with your feet mere inches away from taking a great leap into the unknown below. Sure, the metaphorical jagged rocks down below look treacherous and…