student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "business"

Stop Dreaming & Start Doing

Stop Dreaming & Start Doing

Just about everyone has a great idea for a small business or money-making hobby. However, instead of going for it, they just dream about it. There are several reasons for this. Some people fear failure, others don’t want people to…

How Social Power Influences Consumption

How Social Power Influences Consumption

Social power can be defined as the influence a person or a group has on the behavior and actions of others. This has been a trending topic of discussion in the marketing community and has been important in the study…

Advice from Brittany Hodak

Advice from Brittany Hodak

Over the past weekend our firm director, Kimberly Doman, and senior account executive, Brianna Jackson, represented Creative Ink at the Columbia, Missouri Startup Weekend for 2015. While they spent most of their time creating the company IHappee, they also had…

Don’t be Afraid to Wear a Fuchsia Suit

On Friday, February 14th, Laura Flacks-Narrol, business and marketing teacher at Stephens College, came to speak to the Creative Ink team about the adventures and frustrations regarding choosing a career path and ‘ending up’ in the right place. Flacks-Narrol is…

Creative Ink Gets Intuitive

The Myers Briggs assessment gives people insight into their behavior and choices. There are sixteen different possibilities people can have, and a total of four traits that represent sixteen different personality types. They are: extroversion or introversion, sensing or intuition,…

Using Smart Phones irresponsibly causes disconnection

Are Smart Phones enabling disconnectedness or improving work ethic? Wireless devices help employees work away from their desks, make communication easier, and make information available anytime, anywhere. Smart Phones and other wireless devices have also increased impatience, distractions, and makes…