student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "branding"

Behind the Scenes of the Logo

Behind the Scenes of the Logo The brand of a company is more than meets the eye. The logo consists of lines, shapes, and colors working together to create a beautiful representation of the brand. The logo can work in…

Brand Rejuvenation

Brand Rejuvenation

Brand images occasionally get worn out. As times change, a brand’s strategies and marketing should change as well. A brand who is stuck using only print media, is definitely behind much of its competitors. Brand images should be one in…

Planning Ahead: Brand Longevity & Growth

Planning Ahead: Brand Longevity & Growth

When studying strategies and concepts that form a brand, designers and marketing professionals must consider the future of a company/organization. The individuals who make the decision to rebrand or begin a new company most often do not plan on having…

Finding the Perfect Company Name

Finding the Perfect Company Name

  Creating a business can be a daunting prospect and the right name can be the most challenging. The name is an important aspect to creating a successful and memorable business. The right name can take a company and make…