student-run marketing firm at Stephens College, Columbia, MO

Posts Tagged "blog"

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Transparency is the Norm

Transparency is the Norm

In the world of communications, businesses have become more transparent. A few years ago companies who wanted to stand out from the competition began remarketing themselves to be more transparent, and it was a hit. Consumers enjoyed the treatment and…

Quality Collaboration

Quality Collaboration

Katelyn Bartels and Megan Spencer are new to the Creative Ink team this semester. Katelyn was given the role of the Account Executive and Megan the Creative Executive. Over the last few months, they have learned what it means to…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…

Dear Younger Me

Ella Shirk, Creative Executive Dear Ella, You’ve just graduated high school, congrats. You are going to Stephens in the fall and you’re majoring in Strategic Communications: Design with a minor in Theatre. (spoiler alert: you drop that minor before you…

Stop Dreaming & Start Doing

Stop Dreaming & Start Doing

Just about everyone has a great idea for a small business or money-making hobby. However, instead of going for it, they just dream about it. There are several reasons for this. Some people fear failure, others don’t want people to…

Organization for a Designer

Organization for a Designer

Many people overlook the importance of organization, but without it, there can be complete chaos. For designers, organization should be a way of life. Some of the benefits of being organized include reducing stress, increased productivity, keeps you focused, saves…

Women That Design

Women That Design

The branding for your favorite burger joint, Shake Shack? A woman led that team. The brilliant design and architecture for the New Contemporary Museum of New York? A woman did that. Chances are we have come across a striking composition,…

Millennial Pink

Millennial Pink

“Millennial Pink,” is the name given to the shade of pink which has risen in popularity dramatically in the past several years. As early as 2013, the color popped up in fashion and took inspiration from rosé wine. In March…