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Millennial Pink


“Millennial Pink,” is the name given to the shade of pink which has risen in popularity dramatically in the past several years. As early as 2013, the color popped up in fashion and took inspiration from rosé wine. In March of 2014, Wes Anderson’s The Grand Budapest Hotel was released and featured a bubblegum pink hotel, which quickly became an aesthetic dream for many Instagram bloggers.

Instagram and Tumblr may very well be the reason that Millennial Pink is as popular as it is. In April of 2015, Dimes Restaurant in New York City added a light-pink table but it quickly became too popular with bloggers constantly asking to sit there that the restaurant had to remove it in September 2016.

From there, an Instagram account called @plantsonpink started posting exactly that-images of plants in front of pink walls. The account now has over 105k followers since starting in mid-2015. July of the same year brought us Drake’s “Hotline Bling,” which featured the iconic album cover in a cotton-candy shade. Then, in September, Apple released its rose-gold iPhone, which was incredibly popular among the younger generations.

The Color Marketing Group picked “Shim,” a pinky-beige, as the emerging color for 2016, and Pantone officially named “Rose Quartz” as its color of the year. By early 2016, light-pink was all over kitchen products and other homewares, with brands like KitchenAid and Smeg putting out products that featured the color. In July of 2016, Ivanka Trump wore a blush-colored dress to the Republican National Convention.

Later that same July, The Cut released a post titled “Is There Some Reason Millennial Women Love This Color?” And thus, Millennial Pink became a term. Though the term became a thing in 2016, everyone has a different idea about what it looks like. To some, it’s a blush tone that’s barely pink at all; to others, a bright bubblegum shade; while others think all pink is created equal.

So here we are in 2018, with almost two years of Millennial Pink under our belts. The color can be spotted on everything from couches to earrings and its popularity doesn’t seem to be slowing down. claims that it is both androgynous and ironic, which is indicative of the people it is representative of.

Millennials are often shamed for the things that they enjoy. Whether it’s avocado toast or social justice, other generations seem to always have something to say about our preferences. But what’s so bad about a group of people coming together to agree that a shade is cute? Be you an #aesthetic Instagrammer or a casual wearer of pink, I say go forth and be Millennial!

Graphic Created by Ella Shirk

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