student-run marketing firm at Stephens College, Columbia, MO

Archive for March, 2018

Transparency is the Norm

Transparency is the Norm

In the world of communications, businesses have become more transparent. A few years ago companies who wanted to stand out from the competition began remarketing themselves to be more transparent, and it was a hit. Consumers enjoyed the treatment and…

Typography Rules of Editorial Design

Typography Rules of Editorial Design

Using typography properly can take your designs from amateur to professional. Typography is a huge skill set that graphic designers spend years studying, so knowing how to use type to enhance your design will bring you one step closer to…

Quality Collaboration

Quality Collaboration

Katelyn Bartels and Megan Spencer are new to the Creative Ink team this semester. Katelyn was given the role of the Account Executive and Megan the Creative Executive. Over the last few months, they have learned what it means to…

7 Tips for Working with a Partner in Design

7 Tips for Working with a Partner in Design

  Creating the perfect team takes dedication, organization, communication, and mutual understanding. Everyone makes mistakes, but you must learn from both your own mistakes and others so that you can become a better partner. To create a long-lasting partnership here…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…