student-run marketing firm at Stephens College, Columbia, MO

Archive for March, 2016

Market Like You Meme It

Market Like You Meme It

There are trends in fashion. There are trends in health. There are trends in marketing. And then there are trends on the Internet. These trends are often started with no intention for them to go anywhere. Fortunately, sometimes content catches…

Workspaces and Productivity

Workspaces and Productivity

Whether the desk you work at is at home, in an office or even a cubicle, it’s important to remember that the cleanliness and disorder of your desk can greatly impact your productivity at that workspace. If you’re like me,…

Logos: Psychology & Understanding

Logos: Psychology & Understanding

Logos are used to identify the person or business it represents. The meaning of the logo comes from the quality of the person or business it symbolizes. It is more important that the message in a logo gets across than…

Design for the Non-Designer

Design for the Non-Designer

  As an Account Executive, I spend countless hours flexing my organizational muscles, practicing the art of an effective communicator and developing strong, strategic plans. This is where I thrive. However, sometimes it is easy to feel envious of the…

Femvertising

Femvertising

Femvertising: the new way to market   Starting in 2015, SheKnows Media, a digital media company focusing in lifestyle pieces, began sponsoring an award known as the Femvertising Awards. The idea is to recognize brands that empower women while selling…

Business to Business Marketing

Business to Business Marketing

Marketing is a broad topic. While it is a means of communications for almost everyone, people often assume that the only purpose of marketing is to allow businesses to communicate with consumers. In reality, marketing can be used to communicate…

Back to the Basics

Back to the Basics

  All great designers start with the same basic principles. Whether you’re a beginner or at a professional level, these simple guidelines will help you grow as a designer and remind you of the basics from which you started from….