student-run marketing firm at Stephens College, Columbia, MO

Archive for October, 2015

Is it Business or is it Casual?

Is it Business or is it Casual?

Any woman who has ever been required to dress “business casual” on a regular basis will tell you there’s a simple formula to an easy business casual outfit; throw on some dress pants, a blouse, and a cardigan, and there…

The Importance of Social Media Marketing

The Importance of Social Media Marketing

Society as a whole is moving onto electronics over paper for everything from news to social interaction. As a marketing professional, beginner, or anywhere in between, it is vital that you examine your understanding and execution of social media marketing…

The Psychology of Social Media

The Psychology of Social Media

    The Psychology of Social Media In today’s society, it is easy to say that as marketers and designers we understand the purpose of social media marketing. The truth is, it is essential to not only recognize the importance…

Spring 2016 Color Forecast

Spring 2016 Color Forecast

Through decades of innovative process of identifying, matching and communicating colors, Pantone continues to be the global authority of color. Pantone influences purchasing decisions in not only the graphic design market, but in fashion, home, beauty, interior, paint and architectural…

Innovation and the Multipotentialite

Innovation and the Multipotentialite

When were you first asked what you wanted to be when you grow up? In her TED Talk “Why Some of Us Don’t Have One True Calling”, Emilie Wapnick explains how the question of what we are going to be…

5 Reasons Why You Should Be Freelancing

5 Reasons Why You Should Be Freelancing

  Have you ever considered freelancing graphic design work? We’ve all heard the freelancing horror stories; when your client doesn’t follow through, or a company conveniently forgets to pay you for your work. Truth be told, freelance graphic design work…

Branding & Expanding: A Strategic Guide

Branding & Expanding: A Strategic Guide

Our five-step guide for personal branding is sure to set you on the path to finding YOU. Step 1: Define who you are. Your personal brand should represent you, so capturing your essence is vital to the process. This step…