student-run marketing firm at Stephens College, Columbia, MO

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What Responsibility Means to Me…

What Responsibility Means to Me…

  To celebrate Creative Ink’s tenth year, the firm decided to incorporate the Stephens College Ten Ideals into each blog post. At the start of the semester each firm member randomly selected one of the Ideals out of a ceramic…

Lift as You Climb

Lift as You Climb

Trees cannot grow without strong roots, a house cannot stand without a good frame, and people cannot develop without support. And yet, there is a competitive mindset that still reluctantly runs in the personal and professional lives of many in…

Belief and Creative Ink

Belief and Creative Ink

Belief in our changing selves and in our right to change. This is Stephens College’s definition of belief, which I completely agree with. If I could add onto this, I would define belief as recognizing all the effort you’ve put…

Leadership

Leadership

When I think of leadership, I initially think of Queen Elizabeth, Barack Obama, or Pope Francis. But why? What sets these individuals apart from the rest and makes them powerful leaders? Unfortunately, the answer isn’t something simple like doing yoga first…

Courage in the Workplace

Courage in the Workplace

Courage. We all want to have courage, but do we really have it. Is it something we practice daily? Courageous leaders are in high demand but in short supply these days. According to a 2011/2012 Kenexa report, workplace stress is…

How to Plan an Event Like a Pro

How to Plan an Event Like a Pro

This semester I was put on an exciting project with a client who owns a local business. My Creative and I are currently helping a client plan a grand opening that is set to happen in a few weeks. Even…

Landing Your Dream Internship

If you’re anything like me, you have been contemplating an internship since the second you set foot on Stephens campus. An internship is a valuable tool that allows you to make connections and gain real life experience that you may…

Professional Dress

Professional Dress

As we make the transition from college life to the working world, it is important that we be mindful of our clothing choices and what they say about us. Our personal style reflects our brand, how we want to be…

The Concept of Color in Graphic Design

The Concept of Color in Graphic Design

  Understanding color and its different meanings is essential when establishing a company’s brand. Color has the power to psychologically and physiologically impact the moods of consumers and their purchasing decisions. With an understanding of color meanings in business, you…