student-run marketing firm at Stephens College, Columbia, MO

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Using Pinterest In Your Creative Process

Every designer has a different opinion when it comes to Pinterest. Some absolutely despise it while others feel it is a vital part of their creation process. However you may feel about it, Pinterest can be a quick and easy…

Graphic Design Trends of 2018

Graphic Design Trends of 2018

As a student-run marketing firm we strive to provide our clients with professional-level materials that go above and beyond their expectations. Before beginning the design process on any project, thorough research in assessing the clients’ industry market and competitors is…

Switching Gears

So, I just changed my major. Changing your major in college can seem like a big scary thing. Thoughts questioning your commitment, stability, and future will undoubtedly keep you up at night. You might be behind in classes and some…

The Breakdown of Deep Work

The Breakdown of Deep Work

According to Cal Newport, Deep work is the “ability to focus without distraction on a cognitively demanding task.” Why is Deep Work Valuable? This skill is becoming increasingly rarer at the same time that it is becoming increasingly more valuable….

Transparency is the Norm

Transparency is the Norm

In the world of communications, businesses have become more transparent. A few years ago companies who wanted to stand out from the competition began remarketing themselves to be more transparent, and it was a hit. Consumers enjoyed the treatment and…

Typography Rules of Editorial Design

Typography Rules of Editorial Design

Using typography properly can take your designs from amateur to professional. Typography is a huge skill set that graphic designers spend years studying, so knowing how to use type to enhance your design will bring you one step closer to…

Quality Collaboration

Quality Collaboration

Katelyn Bartels and Megan Spencer are new to the Creative Ink team this semester. Katelyn was given the role of the Account Executive and Megan the Creative Executive. Over the last few months, they have learned what it means to…

7 Tips for Working with a Partner in Design

7 Tips for Working with a Partner in Design

  Creating the perfect team takes dedication, organization, communication, and mutual understanding. Everyone makes mistakes, but you must learn from both your own mistakes and others so that you can become a better partner. To create a long-lasting partnership here…

The Anatomy of an Effective Survey

The Anatomy of an Effective Survey

The first step in creating a successful marketing plan is market research. Market research is the foundation and justification for every single point in your plan. To support your marketing plan, you will need two types of research: Primary Research:…