student-run marketing firm at Stephens College, Columbia, MO

Posts by: borsak

Graphic Design Trends of 2018

Graphic Design Trends of 2018

As a student-run marketing firm we strive to provide our clients with professional-level materials that go above and beyond their expectations. Before beginning the design process on any project, thorough research in assessing the clients’ industry market and competitors is…

The Important of Company Culture

The Important of Company Culture

The topic of company culture is becoming more relevant in today’s workplace. Before the start of this semester, Brittany and I established a set of goals to guide us during our time as Creative Ink Directors. We quickly agreed that…

What Responsibility Means to Me…

What Responsibility Means to Me…

  To celebrate Creative Ink’s tenth year, the firm decided to incorporate the Stephens College Ten Ideals into each blog post. At the start of the semester each firm member randomly selected one of the Ideals out of a ceramic…

Anatomy of a Thank You Card

Anatomy of a Thank You Card

We are all accustomed to writing thank you cards after receiving a gift from someone. However, it wasn’t until my first job that I realize how important it is to say thank you to your clients. Thank you cards not…

A Color For Every Palette

A Color For Every Palette

Before we begin, let’s take 60 seconds and see how many companies you can match to its iconic color palette. Colors and companies have had an ongoing relationship since the dawn of time. Color is a complex aspect of the…

How To Unwind and Stay On Your Grind

How To Unwind and Stay On Your Grind

College can be a busy time for anyone. Whether you’re going to school full time and working, or simply going to school, there never seems to be enough hours in the day to get everything done. By the time the…