student-run marketing firm at Stephens College, Columbia, MO

Posts by: cschooley

Inkers’ Perspectives on Power Poses

Inkers’ Perspectives on Power Poses

In 2012, TEDTalks released a video that went viral almost immediately. The video is one of the most viewed TEDTalks of all time, and we continue to see articles on the topic four years later. What am I talking about?…

Design for the Non-Designer

Design for the Non-Designer

  As an Account Executive, I spend countless hours flexing my organizational muscles, practicing the art of an effective communicator and developing strong, strategic plans. This is where I thrive. However, sometimes it is easy to feel envious of the…

Building the Perfect Mood Board

Building the Perfect Mood Board

Whether you work in fashion, events, or design, a mood board has probably saved you from failure at least once in your creative career. Some of us lack the magical ability to effectively navigate the dark tunnels of our creative…

5 Guidelines for Multi-Platform Design

5 Guidelines for Multi-Platform Design

As the online world shifts towards more handheld technology, web designers must adapt to the unique challenges and rewards of creating a website that transcends beyond the typical computer screen. Consumers no longer use just a desktop, but instead we…